Tell a Good Travel Tale and Chase the Hard Times Away

by Lisa Wolfe on March 19, 2013

Hard times call for good stories and there’s nothing better than a Travel Tale!

Most of us are sick to death of bullet points, statistics, and Power Point presentations.  We crave some kind of narrative that can transport us out of the everyday, a story that can cut through the constant clatter and chatter of doom and gloom.

Travel Tales are good at that. And they’re often purposeful too. If you’re not sure, check out our post on 10 Good Reasons Travel Tales Matter.

You can use Travel Tales for:

training

advocacy

issue awareness

grassroots lobbying

branding.

You can use Travel Tales to:

polish your public image

build community

publicize programs

attract tourists

fundraise.

In the coming days, I’m going to show you how.

And remember!

You can get your story out there using a variety of  media.

For example . . . we live in an age where it’s possible to tell your story in video form and make that video available on the Internet.

According to comScore, a leader in measuring the digital world, US Internet users viewed more than 14.4 billion online videos during the month of March 2009. And, in February 2011, 82.5% of the US Internet audience viewed a video online.

Take You Tube.

On a personal note, my video on Havana, Havana Blues Part 1, has had about 28,500 views on You Tube. Without trying. I doubt that I could sell that many print books. And imagine what might happen if I took the time to be thoughtful about attracting viewers and spent some time optimizing my metadata or using ads to attract an audience.

You all know about You Tube. But you may not be familiar with these stats about You Tube viewers. Here are the US user demographics:

Gender: 53% male, 47% female

Median age: 33 years

Location: fairly evenly distributed across the US

Married: 44%

College educated: 69%

Employed: 71%

Students: 15%

Median income: $74,000

This data is a wake up call for many of us.

Multimedia on the Internet is no longer reserved for geeks and nerds.

Multimedia — or digital media — is the communication channel of choice for many of us.  We like it because it facilitates the telling of our inner and outward journeys using a multiplicity of techniques — video, podcasting, online publishing. You can choose whatever appeals to you.

Over the coming months, Travel Tales Matter will supply helpful tools and blueprints for how to reach broad international audiences with your message.

I’ll cover everything from Facebook and Twitter to Skype and UStream along with all sorts of other subjects in between.

Your ideas and comments are important to me, so let me hear from you. Please share what you’re doing, so that ReynoldsWolfe can give you a shout out and showcase the most innovative ideas out there!

Are you a writer or a blogger?

Have you ever thought of putting your books, articles, or reports in the Amazon Kindle Store? Did you even know you could do that?

Well you can. Quickly, easily, and inexpensively.

You don’t want to go to the trouble? Well, you might want to think twice about it.

According to a press release from Amazon, for every 100 print books the company has sold since April 1, 2011, they’ve sold 105 Kindle books.

Here’s a link to the to the 3,350 results in Travel: Travel Essays & Travelogues.

Would you like to capture this market? Don’t be deceived by the low prices. Some of these authors are earning much more than they would if they had a hard cover best seller.

Too good to be true? I’ll let you in on how it works in a future post.

There is a catch of course.

To get readers you need to have an author’s platform. I’ll show you how you can build one.

Ordinary Stories is committed to providing the how-to that will enable you to put your work online in a venue that is just right for you whether you’re a writer, a blogger, a journalist, an oral historian, a podcaster, a video or multimedia slideshow producer, even a photographer. We’ve got you covered!

You’re fortunate to live in an age where it’s possible to get your Travel Tale online easily and affordably so that it can be noticed by large international audiences.

If you weren’t a travel lover, you wouldn’t be reading this blog. It’s time for you to pack your travel gear and join me. Together we can make sure that your Travel Tale Matters!

If you like Ordinary Stories, I hope you’ll subscribe to our e-mail list so that you don’t miss a single post. There will be occasional updates and special offers too. I’ll never share your e-mail address and that’s a promise. Most of all, I want to address your issues and concerns. Please be sure to comment and stay in touch.

 

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